An interactive course with hands-on tools to help companies appeal to female developers and create an inclusive workplace with a diverse workforce

Are you an employer who strives for a diverse workforce and more female developers? 

Welcome to Attract Female Developers! An interactive course with hands-on tools to help companies appeal to female developers and create an inclusive workplace with a diverse workforce where your employees can thrive, no matter of gender, background or age.

The course is built on unique experience and insights from thousands of developers in the Pink Programming network, and developed together with PkByrån, experts on inclusive recruitment. 

Course content

The course consist of lectures, discussions and interaction on how to address it and create change. We will share and discuss unique insights and personal experiences that we’ve gathered from women working as developers in the industry today. 

Participants will gain knowledge on:

  • The premises to create and maintain an inclusive work environment
  • Which aspects female developers considers important in their employer
  • The mechanisms behind marketing of a workplace that is appealing to women
  • How to write ads and recruitment ads that’s both appealing to women and inclusive
  • Understanding how your communication, as an employer, is perceived

In between the sessions participants will get exercises to work on and at the end of the course you will have a digital toolbox to help you transform your learnings into practice at your workplace.

Who can participate?

Attract Female Developers is aimed at companies and employers interested in creating a more gender equal workplace, including recruitment processes, to attract and retain female developers. Preferably management and HR representatives.

Statements from previous participants

”A lot of work is put in to the training and it shows and is appreciated”

”This is going to help our company a lot. Thank you so much”

”We’ve received a bunch of techniques for us to jump right into using”

”I’m super excited and have gathered lots of new energy!”

“Thank you for a lot of hands of tips and tricks as well as concrete tools and methods”

Details and registration

Courses Fall 2021 - closed!

Attract Female Developers Live in Malmö in October
13 October + 28 October 9.00-12.00
Location: Minc, Anckargripsgatan 3, Malmö

Attract Female Developers Online in December

1 December + 15 December 9.00-12.00
Location: Online

One course consists of 2 sessions of 3 hours each, with a two week break to do homework and practice learnings from the course in the own workplace. 

The main language is English, but translation help will be provided if needed and group discussions can be held in Swedish if requested by participants. 

Price and registration

11900 SEK/person
Pink Programming is a non-profit organisation and is not subjected to VAT


Andrea Arvidsson, MD Pink Programming,
Johanna Buchholtz, PkByrån,


Research shows the more diverse the team, the higher the productivity, creativity and profitability of the team. Still in 2021, less than 10 % of developers in Sweden are women. We want to change that! 

Pink Programming is Sweden’s largest non-profit community for female developers. Over the years we have gained unique insights from thousands of women in the industry who have shared their experiences with us. We have teamed up with PkByrån, leading experts in gender equality and inclusive recruitment, and combined our collective knowledge with evidence based research and statistics. The result is a unique, interactive course, focusing on improving gender equality at workplaces through recruitment and inclusive work environments.

About us

Pink Programming is a non-profit organisation and Sweden’s largest network for female developers. We aim to create a gender equal IT industry, and increase the number of women working as developers as well as increasing women’s influence in the tech world.

PkByrån is a strategic partner, which, together with their clients, creates inclusive workplaces, recruitment and communication. The starting point is always the organisation’s specific prerequisites and the work is built on the latest research in the field.